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2024\u5e746\u6708\uff0c\u4e3a\u57f9\u80b2\u548c\u58ee\u5927\u6d88\u8d39\u65b0\u589e\u957f\u70b9\u3001\u4fc3\u8fdb\u6d88\u8d39\u7a33\u5b9a\u589e\u957f\uff0c\u56fd\u5bb6\u53d1\u5c55\u6539\u9769\u59d4\u7b49\u90e8\u95e8\u5370\u53d1\u300a\u5173\u4e8e\u6253\u9020\u6d88\u8d39\u65b0\u573a\u666f\u57f9\u80b2\u6d88\u8d39\u65b0\u589e\u957f\u70b9\u7684\u63aa\u65bd\u300b\u7684\u901a\u77e5\uff0c\u63d0\u51fa\u5229\u7528\u65b0\u6280\u672f\u62d3\u5c55\u8d2d\u7269\u6d88\u8d39\u4f53\u9a8c\uff0c\u62d3\u5c55\u7535\u5546\u76f4\u64ad\u573a\u666f\u3002\u968f\u7740\u5927\u6570\u636e\u3001\u4eba\u5de5\u667a\u80fd\u5927\u6a21\u578b\u7684\u53d1\u5c55\uff0c\u76f4\u64ad\u7535\u5546\u7684\u53ef\u89c6\u6027\u3001\u4e92\u52a8\u6027\u3001\u5f15\u5bfc\u6027\u3001\u7cbe\u51c6\u6027\u3001\u793e\u7fa4\u6027\uff0c\u5df2\u6210\u4e3a\u63a8\u8fdb\u5185\u9700\u5927\u5faa\u73af\u5efa\u8bbe\u3001\u6fc0\u53d1\u6d88\u8d39\u6f5c\u529b\u7684\u65b0\u52a8\u80fd\u3002\u7f51\u7ecf\u793e\u6570\u636e\u663e\u793a\uff0c2023\u5e74\u6211\u56fd\u76f4\u64ad\u7535\u5546\u4ea4\u6613\u89c4\u6a21\u8fbe\u523049168\u4ebf\u5143\uff0c\u76f4\u64ad\u7535\u5546\u7528\u6237\u4eba\u5747\u5e74\u6d88\u8d39\u989d\u4e3a8660\u5143\uff0c\u76f4\u64ad\u7535\u5546\u6e17\u900f\u7387\uff0c\u5373\u76f4\u64ad\u7535\u5546\u4ea4\u6613\u89c4\u6a21\u5360\u7f51\u7edc\u96f6\u552e\u4ea4\u6613\u89c4\u6a21\u7684\u6bd4\u503c\uff0c\u57282023\u5e74\u8fbe\u523032%\u5de6\u53f3\uff0c\u589e\u957f\u7387\u7ea6\u4e3a26%\u3002<\/p>\n\n\n\n
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2020\u5e747\u6708\uff0c\u56fd\u5bb6\u53d1\u5c55\u6539\u9769\u59d4\u5370\u53d1\u300a\u5173\u4e8e\u652f\u6301\u65b0\u4e1a\u6001\u65b0\u6a21\u5f0f\u5065\u5eb7\u53d1\u5c55 \u6fc0\u6d3b\u6d88\u8d39\u5e02\u573a\u5e26\u52a8\u6269\u5927\u5c31\u4e1a\u7684\u610f\u89c1\u300b\uff0c\u63d0\u51fa\u628a\u652f\u6301\u7ebf\u4e0a\u7ebf\u4e0b\u878d\u5408\u7684\u65b0\u4e1a\u6001\u65b0\u6a21\u5f0f\u4f5c\u4e3a\u7ecf\u6d4e\u8f6c\u578b\u548c\u4fc3\u8fdb\u6539\u9769\u521b\u65b0\u7684\u91cd\u8981\u7a81\u7834\u53e3\uff0c\u66f4\u6709\u6548\u53d1\u6325\u6570\u5b57\u5316\u521b\u65b0\u5bf9\u5b9e\u4f53\u7ecf\u6d4e\u63d0\u8d28\u589e\u6548\u7684\u5e26\u52a8\u4f5c\u7528\uff0c\u63a8\u52a8\u201c\u4e92\u8054\u7f51+\u201d\u548c\u5927\u6570\u636e\u3001\u5e73\u53f0\u7ecf\u6d4e\u7b49\u65b0\u4e1a\u6001\u8fc8\u5411\u65b0\u9636\u6bb5\u3002\u636e\u4e2d\u56fd\u4e92\u8054\u7f51\u7edc\u4fe1\u606f\u4e2d\u5fc3\uff08CNNIC\uff09\u7edf\u8ba1\uff0c\u622a\u81f32023\u5e7412\u6708\uff0c\u6211\u56fd\u7535\u5546\u76f4\u64ad\u7528\u6237\u89c4\u6a21\u4e3a5.97\u4ebf\u4eba\uff0c\u5360\u7f51\u6c11\u6574\u4f53\u768454.7%\u3002\u6211\u56fd\u76f4\u64ad\u7535\u5546\u884c\u4e1a\u4f01\u4e1a\u89c4\u6a21\u8fbe2.4\u4e07\u5bb6\uff0c\u540c\u6bd4\u589e\u957f28.34%\uff0c\u7535\u5546\u884c\u4e1a\u5df2\u6210\u4e3a\u65b0\u7684\u521b\u4e1a\u5c31\u4e1a\u589e\u957f\u70b9\u3002<\/p>\n\n\n\n
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2024\u5e744\u6708\uff0c\u5546\u52a1\u90e8\u5370\u53d1\u300a\u6570\u5b57\u5546\u52a1\u4e09\u5e74\u884c\u52a8\u8ba1\u5212\uff082024\u20142026\u5e74\uff09\u300b\uff0c\u63d0\u51fa\u201c\u6570\u5546\u5174\u4ea7\u201d\u884c\u52a8\uff0c\u5373\u4f9d\u6258\u7535\u5b50\u5546\u52a1\u4ea7\u4e1a\u96c6\u805a\u533a\uff0c\u6253\u9020\u4e00\u6279\u7279\u8272\u6570\u667a\u5316\u4ea7\u4e1a\uff0c\u5e26\u52a8\u4f20\u7edf\u4ea7\u4e1a\u8f6c\u578b\u5347\u7ea7\u3002\u76f4\u64ad\u7535\u5546\u4f5c\u4e3a\u4f9b\u9700\u4e24\u4fa7\u7684\u91cd\u8981\u8fde\u63a5\u8005\uff0c\u4ee5\u6570\u636e\u4e3a\u9a71\u52a8\uff0c\u5bf9\u201c\u4eba\u3001\u8d27\u3001\u573a\u201d\u8fdb\u884c\u91cd\u6784\u3002\u4e00\u662f\u6d88\u8d39\u5e02\u573a\u9700\u6c42\u4e0e\u4f01\u4e1a\u751f\u4ea7\u8981\u7d20\u8c03\u6574\u5012\u903c\u4f20\u7edf\u5236\u9020\u4e1a\u4f01\u4e1a\u8fdb\u884c\u6570\u5b57\u5316\u6539\u9020\uff0c\u63a8\u8fdb\u6570\u5b57\u8f66\u95f4\u667a\u6167\u5de5\u5382\u5efa\u8bbe\uff0c\u63d0\u5347\u667a\u80fd\u5236\u9020\u3001\u7eff\u8272\u5236\u9020\u6c34\u5e73\u4e0e\u4ea7\u4e1a\u5de5\u4eba\u804c\u4e1a\u7d20\u517b\uff0c\u6784\u5efa\u6570\u5b57\u4f9b\u5e94\u94fe\uff0c\u628a\u597d\u8d28\u91cf\u5173\uff0c\u6253\u9020\u56fd\u8d27\u54c1\u724c\uff1b\u4e8c\u662f\u6570\u5b57\u76f4\u64ad\u6280\u672f\u521b\u65b0\u8fed\u4ee3\uff0c\u5012\u903c\u76f4\u64ad\u7535\u5546\u5e73\u53f0\u3001\u76f4\u64ad\u7535\u5546\u4f01\u4e1a\u3001\u76f4\u64ad\u4ece\u4e1a\u8005\u5bf9\u4e0a\u4e0b\u6e38\u4ea7\u4e1a\u94fe\u4e0e\u4f01\u4e1a\u6838\u5fc3\u589e\u503c\u6d41\u7a0b\u8fdb\u884c\u91cd\u5851\uff1b\u4e09\u662f\u6570\u5b57\u6280\u672f\u4e0d\u65ad\u62d3\u5bbd\u6d88\u8d39\u573a\u666f\u65b0\u4e1a\u6001\u65b0\u6a21\u5f0f\uff0c\u540c\u65f6\u65b0\u573a\u666f\u65b0\u4e1a\u6001\u65b0\u6a21\u5f0f\u63a8\u52a8\u6570\u5b57\u6280\u672f\u66f4\u65b0\u8fed\u4ee3\uff0c\u52a0\u901f\u63a8\u8fdb\u6570\u5b9e\u878d\u5408\u3002<\/p>\n\n\n\n
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\u901a\u8fc7\u5236\u5ea6\u521b\u65b0\u3001\u6570\u5b57\u8d4b\u80fd\u53cc\u8f6e\u9a71\u52a8\uff0c\u653f\u5e9c\u3001\u793e\u4f1a\u3001\u5e02\u573a\u4e09\u4fa7\u534f\u540c\uff0c\u8fdb\u4e00\u6b65\u4f18\u5316\u57fa\u672c\u653f\u52a1\u670d\u52a1\u3001\u878d\u5408\u589e\u503c\u670d\u52a1\uff0c\u5bf9\u653f\u52a1\u670d\u52a1\u4f53\u5236\u673a\u5236\u3001\u7ec4\u7ec7\u67b6\u6784\u3001\u65b9\u5f0f\u6d41\u7a0b\u3001\u624b\u6bb5\u5de5\u5177\u8fdb\u884c\u7684\u53d8\u9769\u6027\u91cd\u5851\uff0c\u4fc3\u8fdb\u4f01\u4e1a\u964d\u4f4e\u6210\u672c\u3001\u589e\u52a0\u6536\u76ca\u3001\u5f3a\u5316\u529f\u80fd\u3001\u52a0\u5feb\u53d1\u5c55\u3002\u79ef\u6781\u53d1\u6325\u653f\u5e9c\u4f5c\u7528\uff0c\u63a8\u8fdb\u201c\u6709\u4e3a\u653f\u5e9c\u3001\u6709\u6548\u793e\u4f1a\u3001\u6709\u6548\u5e02\u573a\u201d\u7684\u6709\u673a\u878d\u5408\uff0c\u6784\u5efa\u9ad8\u6c34\u5e73\u793e\u4f1a\u4e3b\u4e49\u5e02\u573a\u7ecf\u6d4e\u4f53\u5236\uff0c\u63a8\u8fdb\u9ad8\u8d28\u91cf\u53d1\u5c55\u3002\u805a\u7126\u76f4\u64ad\u7535\u5546\u9886\u57df\uff0c\u4ee5\u884c\u4e1a\u9700\u6c42\u548c\u75db\u70b9\u4e3a\u5bfc\u5411\uff0c\u901a\u8fc7\u4f18\u5316\u670d\u52a1\u4f9b\u7ed9\u3001\u5f3a\u5316\u6570\u5b57\u8d4b\u80fd\uff0c\u6784\u5efa\u76f4\u64ad\u7535\u5546\u5168\u94fe\u6761\u670d\u52a1\u673a\u5236\u3002<\/p>\n\n\n\n
1.\u5efa\u7acb\u7cbe\u51c6\u653f\u7b56\u4f9b\u7ed9\u673a\u5236<\/p>\n\n\n\n
\u4ee5\u76f4\u64ad\u7535\u5546\u5168\u4ea7\u4e1a\u94fe\u4e3a\u6307\u5f15\uff0c\u7ed3\u5408\u533a\u57df\u4ea7\u4e1a\u7279\u8272\uff0c\u5236\u5b9a\u76f8\u5173\u4ea7\u4e1a\u6807\u51c6\u4e0e\u7b26\u5408\u884c\u4e1a\u53d1\u5c55\u7684\u653f\u7b56\u63aa\u65bd\uff0c\u63d0\u5347\u76f4\u64ad\u884c\u4e1a\u60e0\u4f01\u52a9\u4f01\u7cbe\u51c6\u65bd\u7b56\u6c34\u5e73\uff0c\u89e3\u51b3\u76f4\u64ad\u7535\u5546\u7ecf\u6d4e\u4e2d\u7684\u516c\u5171\u670d\u52a1\u96be\u5339\u914d\u95ee\u9898\u3002\u540c\u65f6\uff0c\u79ef\u6781\u63a8\u52a8\u653f\u7b56\u843d\u5730\uff0c\u6fc0\u53d1\u76f4\u64ad\u7535\u5546\u4f01\u4e1a\u7ecf\u8425\u6d3b\u529b\uff0c\u5b9a\u671f\u5f00\u5c55\u653f\u7b56\u6548\u679c\u8bc4\u4f30\uff0c\u53ca\u65f6\u8c03\u6574\u548c\u5b8c\u5584\u653f\u7b56\u63aa\u65bd\u3002<\/p>\n\n\n\n
2.\u5efa\u7acb\u5408\u89c4\u57f9\u8bad\u8f85\u5bfc\u673a\u5236<\/p>\n\n\n\n
\u5408\u89c4\u95ee\u9898\u662f\u5f53\u524d\u5f71\u54cd\u76f4\u64ad\u7535\u5546\u884c\u4e1a\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u5408\u89c4\u95ee\u9898\u5305\u62ec\u4e86\u4ea7\u54c1\u5408\u89c4\u3001\u9500\u552e\u5408\u89c4\u3001\u552e\u540e\u5408\u89c4\u7b49\u8bf8\u591a\u95ee\u9898\uff0c\u4e9f\u987b\u5efa\u7acb\u7ebf\u4e0a\u7ebf\u4e0b\u5408\u89c4\u8f85\u5bfc\u673a\u5236\uff0c\u5bf9\u804c\u4e1a\u4e3b\u64ad\u8fdb\u884c\u804c\u4e1a\u57f9\u8bad\uff0c\u63d0\u5347\u4e3b\u64ad\u7684\u804c\u4e1a\u6280\u80fd\u3001\u5f3a\u5316\u4e3b\u64ad\u6cd5\u5f8b\u89c2\u5ff5\u3001\u63d0\u5347\u5408\u89c4\u7d20\u517b\u3002\u6b64\u5916\uff0c\u8fd8\u9700\u5bf9\u76f4\u64ad\u7535\u5546\u4f01\u4e1a\u8fdb\u884c\u5b9a\u5236\u5316\u5408\u89c4\u670d\u52a1\uff0c\u52a0\u5f3a\u5408\u89c4\u57f9\u8bad\u529b\u5ea6\uff0c\u79ef\u6781\u53d1\u6325\u884c\u4e1a\u534f\u4f1a\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n
3.\u5efa\u7acb\u5e38\u6001\u5316\u65e0\u611f\u76d1\u7ba1\u673a\u5236<\/p>\n\n\n\n
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\u4e94\u3001\u7ed3\u8bed<\/p>\n\n\n\n
\u76f4\u64ad\u7535\u5546\u4f5c\u4e3a\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u65b0\u5174\u4e1a\u6001\uff0c\u5df2\u6df1\u5ea6\u878d\u5165\u6c11\u4f17\u7684\u751f\u4ea7\u751f\u6d3b\u4e4b\u4e2d\uff0c\u662f\u4eba\u6c11\u7fa4\u4f17\u5bf9\u7f8e\u597d\u751f\u6d3b\u7684\u5411\u5f80\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u63a8\u8fdb\u76f4\u64ad\u7535\u5546\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u4e8b\u5173\u6211\u56fd\u6570\u5b57\u7ecf\u6d4e\u7684\u9ad8\u8d28\u91cf\u53d1\u5c55\u5927\u5c40\uff0c\u66f4\u662f\u63a8\u52a8\u7ecf\u6d4e\u8f6c\u578b\u5347\u7ea7\u3001\u5b9e\u73b0\u9ad8\u8d28\u91cf\u53d1\u5c55\u7684\u91cd\u8981\u73af\u8282\u3002\u76f4\u64ad\u7535\u5546\u4f5c\u4e3a\u79d1\u6280\u521b\u65b0\u4e0e\u6570\u5b9e\u878d\u5408\u7684\u91cd\u8981\u573a\u666f\u5e94\u7528\uff0c\u5728\u57f9\u80b2\u65b0\u6d88\u8d39\u573a\u666f\u3001\u65b0\u7ecf\u6d4e\u589e\u957f\u70b9\u3001\u4fc3\u8fdb\u5730\u65b9\u4ea7\u4e1a\u5347\u7ea7\u3001\u589e\u5f3a\u7ecf\u6d4e\u53d1\u5c55\u52a8\u80fd\u3001\u7545\u901a\u7ecf\u6d4e\u5faa\u73af\u3001\u6269\u5927\u5c31\u4e1a\u521b\u4e1a\u3001\u670d\u52a1\u4e61\u6751\u632f\u5174\u53ca\u52a9\u519c\u5bcc\u519c\u7b49\u65b9\u9762\u5177\u6709\u79ef\u6781\u4f5c\u7528\u3002\u76f4\u64ad\u7535\u5546\u4ee5\u6570\u636e\u8981\u7d20\u4e3a\u6838\u5fc3\u751f\u4ea7\u8981\u7d20\uff0c\u662f\u52a0\u901f\u53d1\u5c55\u65b0\u8d28\u751f\u4ea7\u529b\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u4e5f\u4e3a\u533a\u57df\u7ecf\u6d4e\u683c\u5c40\u7684\u91cd\u5851\u4e0e\u843d\u540e\u5730\u533a\u7684\u8de8\u8d8a\u5f0f\u53d1\u5c55\u63d0\u4f9b\u4e86\u65b0\u7684\u53ef\u80fd\u3002<\/p>\n\n\n\n
\u53c2\u8003\u6587\u732e<\/p>\n\n\n\n
[1]\u6797\u6c5f.\u5927\u529b\u53d1\u5c55\u6570\u5b57\u7ecf\u6d4e[J].\u7ea2\u65d7\u6587\u7a3f,2022,(2).33-36.<\/p>\n\n\n\n
[2]\u674e\u9707.\u6570\u5b57\u7ecf\u6d4e\u8d4b\u80fd\u65b0\u53d1\u5c55\u683c\u5c40:\u7406\u8bba\u57fa\u7840\u3001\u6311\u6218\u548c\u5e94\u5bf9[J].\u793e\u4f1a\u79d1\u5b66,2022,(3).<\/p>\n\n\n\n
[3]\u738b\u4fca\u5cad.\u7535\u5546\u6210\u4e3a\u6570\u5b57\u7ecf\u6d4e\u91cd\u8981\u7ec4\u6210\u90e8\u5206[N].\u4eba\u6c11\u65e5\u62a5\u6d77\u5916\u7248,2024-01-17(11).<\/p>\n\n\n\n
[4]\u8c2d\u8dc3\u9f99.\u76f4\u64ad\u7535\u5546\u63a8\u8fdb\u6211\u56fd\u5185\u9700\u52a0\u901f\u5faa\u73af\u7684\u673a\u5236\u7814\u7a76 [J]. \u5546\u4e1a\u7ecf\u6d4e\u7814\u7a76\uff0c2021(8):61-64.<\/p>\n\n\n\n
[5]\u6768\u51b0.\u76f4\u64ad\u7535\u5546\u53ef\u6301\u7eed\u53d1\u5c55\u5bf9\u5236\u9020\u4e1a\u8f6c\u578b\u5347\u7ea7\u7684\u5f71\u54cd\u673a\u5236\u5206\u6790 [J]. \u5546\u4e1a\u7ecf\u6d4e\u7814\u7a76,2021(12):172-175.<\/p>\n\n\n\n
[6]\u5bab\u6625\u5b50,\u5f90\u82b3\u5170. \u201c\u7535\u5546\u76f4\u64ad\u201d\u5e26\u8d27\u4e2d\u7684\u95ee\u9898\u89e3\u6790\u4e0e\u89c4\u5236\u5efa\u8bae[J]. \u5546\u4e1a\u7ecf\u6d4e\u7814\u7a76,2021(6):83-86.<\/p>\n\n\n\n
[7]\u5415\u4fca,\u90b5\u80dc\u6625. \u6211\u56fd\u76f4\u64ad\u7535\u5546\u76d1\u7ba1\u9762\u4e34\u7684\u6311\u6218\u4e0e\u5bf9\u7b56\u7814\u7a76[J]. \u4e2d\u56fd\u50a8\u8fd0,2021(10):187-188. <\/p>\n\n\n\n
[8]\u4f59\u6cd5\u6cb3.\u76f4\u64ad\u7535\u5546\u4e2d\u5b58\u5728\u7684\u95ee\u9898\u53ca\u89c4\u5236[J].\u4e2d\u56fd\u5546\u8bba,2021(13):009-011.<\/p>\n\n\n\n
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\uff08\u9648\u5cb3\u6d01\u7cfb\u4e2d\u5171\u82cd\u5357\u53bf\u59d4\u76f4\u5c5e\u673a\u5173\u5de5\u59d4\u5e38\u52a1\u526f\u4e66\u8bb0\u3001\u53bf\u59d4\u7ec4\u7ec7\u90e8\u526f\u90e8\u957f\uff1b\u738b\u5bb6\u5bcc\u7cfb\u676d\u5dde\u6f6e\u5934\u667a\u5e93\u6267\u884c\u4e3b\u4efb\uff09<\/p>\n\n\n\n
Intensify Reforms in Live Streaming E-commerce Services and Building a New Ecosystem of E-commerce Platform Economy<\/strong><\/p>\n\n\n\n Chen Yuejie Wang Jiafu<\/p>\n\n\n\n Abstract: <\/strong>The vigorous development of the digital economy represents a strategic choice to seize the historical opportunities offered by the new round of technological revolution and industrial transformation. Comprehensively deepening reforms and constructing a high-level socialist market economic system are the reform directions set by the Party and the government to advance the socialist market economy. Drawing upon the practical experience of Cangnan County, Zhejiang Province, in advancing reforms for live streaming e-commerce services and fostering a new ecosystem of live streaming e-commerce platform economy, this paper illuminates how it has ignited a new engine for the county’s economy. It serves as a reference for China’s endeavors to establish a high-level socialist market economic system characterized by “active government, orderly society, and efficient market,” promote the normative and healthy development of the live streaming e-commerce platform economy, accelerate the construction of a modern industrial system for live streaming e-commerce, foster new forms of production tailored to local conditions, and propel the high-quality development of the digital economy.<\/p>\n\n\n\n Keywords: <\/strong>Live Streaming E-commerce; Digital Economy; Reform of Live Streaming E-commerce Services <\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0\u9648\u5cb3\u6d01 \u738b\u5bb6\u5bcc\uff08\u4e2d\u5171\u82cd\u5357\u53bf\u59d4\u76f4\u5c5e\u673a\u5173\u5de5\u59d4\uff1b\u676d\u5dde\u6f6e\u5934\u667a\u5e93\uff09 \u6458 \u8981\uff1a\u5927\u529b\u53d1\u5c55\u6570\u5b57\u7ecf\u6d4e\u662f\u6293\u4f4f\u65b0\u4e00\u8f6e\u79d1<\/p>\n